Authors: Ejinkeonye-Christian, P. C* & Ikehi, M. E
Published Date: 05 January, 2026
Cite: P. C. Ejinkeonye-Christian and M. E. Ikehi, “Branding Awareness and Challenges in Agribusiness: An Exploratory Analysis Among Agricultural Education Students in University of Nigeria Nsukka,” Crystal Journal of Artificial Intelligence and Applications, vol. 2, no. 1, pp. 01–06, 2026.
Abstract
As competition increases in Agribusiness sector, strong branding has become crucial for success in every agripreneur’s business. However, many small-scale agripreneurs remain unaware of the importance and benefits of business branding, thereby limiting their business growth. Agricultural education students in Nigeria – the future of agribusiness – are expected to develop branding competence. Unfortunately, they may still face the same branding challenges as current small-scale agribusiness owners.
Adopting a descriptive survey approach, this study explores branding awareness, perception, and challenges among Agricultural education students at University of Nigeria Nsukka. Data was collected through a structured questionnaire administered to over 40 students via physical form distribution. The study employed descriptive statistics to analyze branding awareness levels and thematic analysis to categorize common branding challenges faced by students.
Preliminary findings indicate that while students recognize the importance of branding, their practical knowledge is limited, and they face challenges such as limited financial resources, difficulty leveraging financial resources, lack of branding education, difficulty leveraging digital branding tools and techniques, and limited access to branding mentorship.
This study highlights the need to integrate branding education into Agricultural Education programs, organize practical branding workshops, provide open access to resources, tools, and techniques, and strategic mentorship programs between students and agribusiness professionals to enhance branding knowledge, skills, and experience.
By implementing these strategies, future agribusiness professionals will be better equipped to create strong brands and successfully position their businesses for visibility, growth, and profitability in Nigeria’s agribusiness sector and beyond.
Keywords
Branding Awareness, Agricultural Education, Agribusiness Challenges, Agricultural Entrepreneurship, Agripreneurship Training
Authors: Prof. Mohiyuddeen Hafzal*
Published Date: 02 January, 2026
Cite: M. Hafzal, “The role of digital transformation in redesigning business models in the post-pandemic era,” Crystal Journal of Artificial Intelligence and Applications, vol. 2, no. 1, pp. 01-05, 2026.
Abstract
The COVID-19 pandemic has significantly accelerated the digital transformation of businesses, compelling organizations to adapt quickly to changing market conditions, consumer behaviors, and technological advancements. This paper explores the role of digital transformation in reshaping business models in the post-pandemic era. It examines how businesses have leveraged digital technologies to innovate, enhance operational efficiency, and meet evolving customer expectations. The study highlights key trends such as the shift towards remote work, e-commerce growth, data-driven decision-making, and the integration of Artificial Intelligence and automation into business processes. Additionally, the paper discusses the challenges businesses face in implementing digital transformation, including cybersecurity risks, digital skills gaps, and the need for a cultural shift. Drawing on case studies across industries, the paper provides insights into how organizations can strategically redesign their business models to remain competitive and sustainable in the future. The findings underscore the importance of continuous digital evolution and the need for a long-term commitment to innovation in the post-pandemic business landscape.
Keywords
Digital Transformation, Business Models, Post-Pandemic Era, E-commerce, Automation
